Viral Marketing

Chevy Sonic Builds Campaign Around Stunts That Go Viral

December 20, 2011 by Ryan Lum - 1 comment

Don’t be surprised if you notice the Chevy Sonic plummeting to the Earth attached to a large bungee cable or if you see it doing corkscrews in the air because it’s all a part of the new social campaign they are running. Back in mid-October we saw a very interesting social campaign by Goodby Silverstein & Partners where they put the new 2012 Chevy Sonic on a 100-foot structure and sent it over the edge. It was a very unique social campaign that relied on viewers of their website to click in order to send it over the edge.

In recent events, Chevrolet set up two corkscrew ramps at Six Flags Magic Mountain in Valencia, California and had professional driver, Rob Dyrdek, ‘kickflip’ the all new 2012 Chevy Sonic. The video which was uploaded yesterday already has over 100k views and encourages viewers to check out their Facebook Page for more video content surrounding the stunt.

What will they do next?

About Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn or Twitter

View all posts by Ryan Lum →

We Recommend

Guerrilla Marketing for Shark Week

IKEA France Pops Up Apartment In Paris Metro

Ecotricity Launches “Dump The Big Six” Viral Video Campaign

Choosing Marketing Handouts that People Won’t Throw Away

Arroyoatlp

I felt that the marketing campaign left much to be desired. Chevy seems
to be trying a little too hard to seem cool amongst the younger
generation. In reality I feel that it may have had the opposite effect.
Throwing a car from a high tower says nothing about the company or the
car. I would much rather see a more informative commercial than one with
no real purpose.

Recommend on Google

Follow @cguerrillamblog

Subscribe via Email

What's Hot Today

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen posted on March 14, 2010

122 Must See Guerilla Marketing Examples posted on June 28, 2010

40 Amazingly Creative Double Page Magazine Ads posted on November 4, 2011

Four Promotional Products That Your Clients Will Remember posted on April 17, 2013

Best Ad Campaigns of the Past Decade posted on April 16, 2013

About Creative Guerrilla Marketing

Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.

BSA