Chevy Sonic Builds Campaign Around Stunts That Go Viral

Chevy Sonic Builds Campaign Around Stunts That Go Viral

Chevy Sonic Builds Campaign Around Stunts That Go Viral Guerrilla Marketing PhotoDon’t be surprised if you notice the Chevy Sonic plummeting to the Earth attached to a large bungee cable or if you see it doing corkscrews in the air because it’s all a part of the new social campaign they are running. Back in mid-October we saw a very interesting social campaign by Goodby Silverstein & Partners where they put the new 2012 Chevy Sonic on a 100-foot structure and sent it over the edge. It was a very unique social campaign that relied on viewers of their website to click in order to send it over the edge.

Chevy Sonic Builds Campaign Around Stunts That Go Viral Guerrilla Marketing Photo

In recent events, Chevrolet set up two corkscrew ramps  at Six Flags Magic Mountain in Valencia, California and had professional driver, Rob Dyrdek, ‘kickflip’ the all new 2012 Chevy Sonic. The video which was uploaded yesterday already has over 100k views and encourages viewers to check out their Facebook Page  for more video content surrounding the stunt.

What will they do next?

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • Arroyoatlp

     I felt that the marketing campaign left much to be desired. Chevy seems
    to be trying a little too hard to seem cool amongst the younger
    generation. In reality I feel that it may have had the opposite effect.
    Throwing a car from a high tower says nothing about the company or the
    car. I would much rather see a more informative commercial than one with
    no real purpose.