Chipotle’s Hauntingly Beautiful Scarecrow Advertisement Is A Huge Hit

Chipotle, a burrito chain restaurant, recently came up with a brilliant advertising campaign called ‘The Scarecrow’. A truly wonderful short animation that pulls the heart strings whilst playing hauntingly beautiful music by Fiona Apple.

They also released a new mobile game titled The Scarecrow, for iPhone, iPad and iPod touch. The game aims to educate and engage the public about food issues.

The video features a very depressed looking scarecrow that is disturbed by all the artificial food being produced. He comes across haunting situations of cows being milked in a cramped space and chickens being pumped full of hormones.

On his way back home from work, the scarecrow stumbles upon a fresh red pepper. He is then inspired to start cooking with freshly harvested natural ingredients. Everything seems different afterwards and it is a start of a new era.

Brilliant advertising campaign with great results. The viral advertisement has received over 4 million views on Youtube in a little over 5 days.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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