Since the producers and makers of the Blair With Project implemented what everyone thought was never gonna be possible, create a new horror tale or folklore that eventually became a classic, I have always doubted whether there will be another horror movie that can do something half as great as what the Blair Witch did.
This Chucky prankvertising, although nowhere near the greatness of the Blair Witch, deserves a mention now.
Like many immature adults, I was one of the those who got scared out of my wits. However, by the time Chucky got married, I started losing interest. I wasn’t scared of Chucky anymore and was starting to find his antics borderline ridiculous.
This stunt instantly brought back some of the cool points Chucky lost through the years.
The prank was simple. In a lighted billboard in a bus stop, they placed an actor that was dressed up and made up like Chucky, complete with a (toy) knife. When an unsuspecting commuter, stand to wait, the lights flicker, Chucky’s laughter may be heard and the actor emerges out of the billboard screaming.
Predictable but Hilarious
It is human nature to run away when someone holding a knife goes after you. Survival is instinct. So, it’s pretty much predictable what will happen but it still managed to make me laugh… out loud.
Watching people getting scared out of their wits out something silly is always hilarious. There’s something funny about catching people in their most vulnerable moments. It gives you a glimpse of we are all the same when it comes down to it.
Finally, It’s Chucky
People ran for their lives, like they have seen a real lunatic but for the marketer, the most important thing is the fact that Chucky is finally associated with fear again. After several movie failures, this specific stunt re-established the brand, at least until the movie is shown.
The prank finally leaves up to the reputation of Chucky, bold and scary. It is through the utilization of what Chucky really is did the filmmakers were able to re-associate the movie with the right emotion. They were brave to do such a thing. They could have played it safe and flicker a the light in a bathroom while the shadow of Chucky is revealed. That would still have been a bit scary but not as scary and as funny as the one they decided to do in the end.
All brands should learn how to take this route. When you want to scare people then scare people. Do exactly what will get you the reaction you are looking for. Don’t play it safe. It won’t take you anywhere.