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Coca-cola Zero Pranks Strangers by Adding Zero

There you are, just spending a lazy afternoon fishing with your friend. Nothing out of the ordinary, just a couple of people also enjoying the day. All of a sudden, 54 people show up out of the blue cheering you on and encouraging you catch the biggest fish!

On March 3rd, that’s just what the creative folks over at Coca-Cola did to promote Coke Zero in their “Just Add Zero” marketing campaign. The premise of the campaign is that everything is better when you add zero.

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

https://www.youtube.com/watch?v=cSd0e1It8mg

Coca-Cola Prank Add Zero 1 Coca-Cola Prank Add Zero 2 Coca-Cola Prank Add Zero 3 Coca-Cola Prank Add Zero 4 Coca-Cola Prank Add Zero 5 Coca-Cola Prank Add Zero 6 Coca-Cola Prank Add Zero 7 Coca-Cola Prank Add Zero 8 Coca-Cola Prank Add Zero 9

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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