There you are, just spending a lazy afternoon fishing with your friend. Nothing out of the ordinary, just a couple of people also enjoying the day. All of a sudden, 54 people show up out of the blue cheering you on and encouraging you catch the biggest fish!
On March 3rd, that’s just what the creative folks over at Coca-Cola did to promote Coke Zero in their “Just Add Zero” marketing campaign. The premise of the campaign is that everything is better when you add zero.
Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.