What is it about puerile jokes that always brings out a shocked littleÂ giggle from within us? It doesn’t seem to matter how old we are, a well-placed fart joke will always illicit a laugh, whether it’s hearty and loud, or embarrassed and controlled. The combination of shock and simple humorÂ doesn’t just entertain, it also has the ability to be used for good, which is exactly what Beat Bowel Cancer Aotearoa have done in their recent campaign, called Fartbomb.
The Explosive Details
The Fartbomb campaign aims to bring attention to the issue of bowel cancer among New Zealanders. It’s a serious issue, butÂ Beat Bowel Cancer Aotearoa have decided to go about spreading their message in an unusually hilarious way: with farts. Basically, anyone can get onto their website Bums Are Full of Surprises and take the URL of a youtube video to add in a series of fart noises, before sharing it with their friends. The videos come with a message about bowel cancer, its statistics in New Zealand, and what might be done to fight it.
Using Surprised Humor
Humor is a powerful tool to use in any campaign, especially as it is inexorably linked to the viral capacity of online content. What is smart about the Fartbomb campaign is thatÂ Beat Bowel Cancer Aotearoa looked at why people share videos, and built that into the campaign framework.
People love sharing what is funny, the things that make them laugh even if they are a little unexpected. Users also put a lot of importance on being aware of what’s going on around them, which includes experiences like the ones presented in the Fartbomb campaign. This campaign brings both of these things together into a laugh-out-loud look at bowel cancer education and prevention in New Zealand, and possibly even further.
Another clever aspect inÂ the Fartbomb campaign is how heavily user interactivity has been built into the framework. The software thatÂ Beat Bowel Cancer Aotearoa have used to create their Fartbomb videos is easy to use, and very satisfying. It effortlessly ties in personalisation with social sharing, allowing for their message to get a much wider reach than it might have in the past.
Taking The Seriousness Out
Perhaps the most intelligent way thatÂ Beat Bowel Cancer Aotearoa have ensured that their Fartbomb campaign will spread online is by taking the seriousness out of the subject. Bowel cancer is a serious issue, not something that people talk about with friends or in passing. But with a campaign like Fartbomb,Â Beat Bowel Cancer Aotearoa have essentially created the perfect conversation entrance-point into a discussion about bowel cancer, spreading information and awareness about this deadly disease.
There are so many things to love about the Fartbomb campaign. But ultimately, withÂ the ability to integrateÂ YouTube videos, to make them new and funny all over again,Â to share laughter with friends and to bring attention to an important message, there isn’t much that the Fartbomb campaign doesn’t have, and we can definitely see it gaining serious traction in the viral world.