Valve’s Big Surpise at GDC – Portal 2


Valve played it cute at tonight’s Game Developers Choice Awards, rigging up a fake Blue Screen Of Death during boss Gabe Newell’s time on stage. Course, it wasn’tjust a BSOD. It also contained some cryptic Portal 2 marketing.

A poster over on Penny Arcade has cracked the code contained within the message (pictured above), a short statement from Valve (or GlaDOS!) buried beneath the jokes lying on the surface. Always pays to have someone able to translate hex to EBCDIC around at a time like this.

Here’s the full translation, thanks to Penny Arcade forum goers:

A fatal exception (S) has occurred at (U)(S) : (P)(E)(N)(D) in (U)(N )(T)((I)) *
(L)(E)(E)(E). The current application will be terminated.

* Press any key to flood the facility with deadly neurotoxins.
* Press CTRL+ALT+DEL again to reinstate testing. You will lose any
Non-vital personnel and their progress through the current test.

Press any key to continue _

So what does it mean?

SUSPEND UNTIL EEE = Us Pending Until e3

Looks like big news is coming at E3

Valve has been creatively hinting at the release of Portal 2 through cryptic messages embedded into the game. This is a great example of viral marketing for games.

Source: Kotaku

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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