How to Create a Crowd by Making People Think You’re Famous [VIDEO]

How to Create a Crowd by Making People Think You’re Famous [VIDEO]

So who is this Thomas Elliot? Well according to Virginia shoppers, he is quite the celebrity.

Thomas Elliot Cramer and his team at Chill Hill Media, a production group located in Richmond, VA, entered MacArthur Center Mall with the goal to trick everyone into believing he was a celebrity.

“It just so happened to catch wind so early — a gentleman had asked for a picture not knowing who I was and then the security witnessed it,” says Cramer. “I think the security coming to aid was one of the biggest facilitators of it, just because it drew so much attention.”

The group transformed Thomas Elliot into a celebrity for the day and got mall-goers asking for his autograph and photos just because they heard he was either in Spider-Man or The Hunger Games.

The stunt was originally conducted as a bit of a social experiment. Cramer used his real first and middle name as his celebrity name. His stunt caught the eye of several news stations and celebrities such as Perez Hilton and Katie Couric.

How to Create a Crowd by Making People Think Youre Famous [VIDEO] Guerrilla Marketing Photo

Read more about the stunt on his tumblr page.

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

4 Comments

  1. LOL. instant celebrity. Anyone can be anybody nowadays.

  2. so cool. i want to do that.!

  3. […] Vedetă pentru o zi. Nu ai nevoie de multe lucruri pentru a convinge lumea că ești o vedetă, sunt suficienți câțiva prieteni care să te ajute. […]

  4. This is great. Love this creative marketing…

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>