Ryan Lum
About a year ago, marketing & film company, Sensu, was delegated a very important task, to market musician Ben Howard’s latest song.
Sensu made a secret Facebook event page telling people about a free concert and free beer. They also got the local press to mention the event. In no time, they had 500 attendees.
Ben was to perform an acoustic version of his song, “Only Love”, on a balcony on a seemingly empty street. As soon as he started performing, lights went on and the streets filled with people.
What a great way to capture real emotion with real people!
Watch the flash mob music video below:
The Results
The video was covered in several newspapers, radio stations, tv, and blogs. The video has since been watched over 820,000 times, got over 5,400 likes and over 700 reactions on YouTube.
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