How To Make A Music Video Go Viral Via Flashmob

ben howard flash mob

About a year ago, marketing & film company, Sensu, was delegated a very important task, to market musician Ben Howard’s latest song.

Sensu made a secret Facebook event page telling people about a free concert and free beer. They also got the local press to mention the event. In no time, they had 500 attendees.

Ben was to perform an acoustic version of his song, “Only Love”, on a balcony on a seemingly empty street. As soon as he started performing, lights went on and the streets filled with people.

What a great way to capture real emotion with real people!

Watch the flash mob music video below:

The Results

The video was covered in several newspapers, radio stations, tv, and blogs. The video has since been watched over 820,000 times, got over 5,400 likes and over 700 reactions on YouTube.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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