makeitcountNIKE

How To Make A Viral Video With Someone Else’s Money

How To Make A Viral Video With Someone Else’s Money Guerrilla Marketing Photo

We all dream of traveling the world…well filmmaker Casey Neistat did it in 10 days on Nike’s dollar. Nike asked Casey to create a motivational short film for their new slogan #makeitcount and promote their Nike+ FuelBand. Instead of creating the film like Nike asked, Casey took the entire movie budget and traveled around the world with his friend in a matter of 10 days. It’s safe to say, Casey tricked Nike. Or did he?

“The ‘Make It Count’ film was the third film I was to make for Nike and at the last minute I thought, ‘If I could do anything in the world and make it count what would I do?’” Neistat told CNN.

Neistat and Joseph traveled 34,000 miles, visiting 16 cities in 13 countries on three continents. The result is a four-and-a-half-minute film, which still features Nike’s “Make It Count” branding.

The film has been viewed over 3.7 million times on youtube and over 81 thousand times on vimeo. It seems that Nike got their viral video after all!

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