What’s on your bucket list? For Nkaitole, a 4-year-old Maasai boy from Kenya, it’s the little things such as seeing the ocean, getting his first kiss and flying in an airplane.
DDB New York and the clean-water organization WATERisLIFE partnered to create this wonderful campaign video as part of WATERisLIFE’s on-going #FirstWorldProblems campaign.
The “Kenya Bucket List” video is a heart-wrenching video of a young boy trying to tackle his bucket list as simple things such as clean water isn’t a luxury in the village he grew up in.
This is a truly wonderful campaign that I’m sure will be quite successful. What do you think?
Donate to help bring clean water to Nkaitole and other children like him. http://www.waterislife.com/
Credits
Client: WATERisLIFE
Campaign Title: Kenya Bucket List
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Creative Director: Julia Neumann
Art Director: Sam Shepherd, Donna Kwon
Copywriter: Frank Cartagena, Kevin Meagher
Head of Design: Juan Carlos Pagan
Designer: Brian Gartside
Head of Production: Ed Zazzera
Director/Editor: Alec Helm
Producer: Nina Horowitz
Business Manager: Lynda Blaney-Smith
Color correction: Nice Shoes
Music: Singing Serpent
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