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Kenya Bucket List #FirstWorldProblems

What’s on your bucket list? For Nkaitole, a 4-year-old Maasai boy from Kenya, it’s the little things such as seeing the ocean, getting his first kiss and flying in an airplane.

DDB New York and the clean-water organization WATERisLIFE partnered to create this wonderful campaign video as part of WATERisLIFE’s on-going #FirstWorldProblems campaign.

The “Kenya Bucket List” video is a heart-wrenching video of a young boy trying to tackle his bucket list as simple things such as clean water isn’t a luxury in the village he grew up in.

This is a truly wonderful campaign that I’m sure will be quite successful. What do you think?

Donate to help bring clean water to Nkaitole and other children like him. http://www.waterislife.com/

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Credits

Client: WATERisLIFE
Campaign Title: Kenya Bucket List
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Creative Director: Julia Neumann
Art Director: Sam Shepherd, Donna Kwon
Copywriter: Frank Cartagena, Kevin Meagher
Head of Design: Juan Carlos Pagan
Designer: Brian Gartside
Head of Production: Ed Zazzera
Director/Editor: Alec Helm
Producer: Nina Horowitz
Business Manager: Lynda Blaney-Smith
Color correction: Nice Shoes
Music: Singing Serpent

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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