Mercedes Partners With Filmmaker Casey Neistat for #CLAProject

Casey Neistat was recognized for his viral video for Nike’s Fuel Band awhile back. Well now he is back once again, but this time for a equally as prestigious brand, Mercedes-Benz. Casey will be doing a 4 part project called ‘The Mercedes #CLAProject’. If it’s anything like his other videos, we can expect it to be raw, creative and unique. It’s quite interesting that such a luxury brand name reached out to Casey as his style of film-making is quite unique and doesn’t seem to target their current market. Perhaps they are trying to reach a new market. Who knows? All we know is that Casey got a pretty sweet new car out of the deal. Mercedes provided the tools for Casey to get started, a brand new 2014 Mercedes CLA.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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