I rarely watch videos advertising bus companies, but when I do, I watch videos from Midttrafik.
Midttrafik isn’t your standard bus company. They have cloth seats, large windows and holding handles. Ok, yea it’s pretty standard; but their advertising is not! Back in 2012, they ran an epic bus video advertisement that got a lot of media attention and over 1.2 million views on YouTube. It featured passengers who were weirdly excited about riding the bus.
Now to follow up with their epic bus advertisement, they just released the story of the epic passenger. A normal looking dude that rocks a some outlet sneakers with double-knots, a windbreaker and a mean haircut. He dates a model, is a complete rockstar at work and is probably everything you wish you could be. Is your life as exciting as this passenger? If not, you should probably ride this bus.
Advertising Agency: M2Film, Aarhus, Denmark
Creative Director: Jan P.
Copywriters: Jan P., Ronni Madsen / Falkenberg&Falkenberg
Photographer: Peter Riis
Production company: M2Film
Director: Peter Harton
Producers: Jan P., Ronni Madsen
Published: February 2015