Jeff Gordon, a professional race car driver, decided to play a little prank on an unsuspecting car salesman for what hopes to be a viral advertisement for Pepsi.
In a new Pepsi spot, Gordon puts on an elaborate disguise (facial hair, wrinkles) and shows up at a car dealership to “test drive” a Chevy Camaro with an unsuspecting car salesman. Gordon acts like a timid driver that has never driven a powerful vehicle before, but once he gets in the drivers seat, he guns it.
The stunt took place on what appears to be a closed coarse. It’s safe to assume that the dealership was in on the prank, but judging the reactions of the car salesman, he was clearly not in on the joke.