Nikeâ€™s three-minute â€œWrite the Futureâ€ epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set aÂ new record for most views of a viral video ad in its debut week, according to web video analytics companyVisible Measures.
Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmakerÂ Alejandro GonzÃ¡lez IÃ±Ã¡rritu, who is best known for the critically-acclaimed filmÂ Babel. Nike VP Trevor Edwards was quoted inAdvertising Age saying the ad is â€œamong the best weâ€™ve ever done.â€
â€œEarl and Tigerâ€ reached 6.3 million views in its first week and â€œWrite the Futureâ€ achieved 7.8 million. The fact that â€œWrite the Futureâ€ beat â€œEarl and Tigerâ€ is even more impressive considering the fact that the latter hit the web amidst the Tiger Woods scandal. The current count for this new video onÂ YouTube is 9.4 million.
The FIFA World Cup begins next month, and Nikeâ€™s advertising is capitalizing on the frenzy around the event. This video depicts soccer stars whose astounding athletic accomplishments and failures send waves through society, affecting world events and changing their own lives.