To launch the new Stress Protect Deo, NIVEA made a stress test. The candidates were lured to the airport by their friends and were called out to be a suspect of a crime. As the candidate waiting in the airport, the campaign team would be busy creating the material for their announcement.
After a photo was taken of the candidate in the airport, the marketing team over at Felix & Lamberti went to work creating a newspaper and tv news advertisement stating that the candidate was a wanted criminal.
I can’t help but wonder how this would play out in another airport with a higher security alert. Either way, this was an AMAZING campaign! Great work Felix &Lamberti!
So how did they do it?
After watching the video, I’m sure we are all wondering how they got the persons photo in the paper and on the television screen. How could they do it in realtime? Well the agency behind the stunt was kind enough to create a ‘making of’ video. Watch the video below!
Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.