Viral Marketing

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

Google has been known to add fun little easter eggs sprinkled throughout the web. In fact, there is a whole Wikipedia page dedicated to Google Easter Eggs. Recently, Google honored fantasy TV series, “Game of Thrones”, with their latest easter egg that can be found in Google Maps. When someone uses Google Maps to search direction from Snowdon (the highest mountain in Wales) to Brecon B... »

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem. Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is horribly crushed in t... »

If Superman Had A GoPro

If Superman Had A GoPro

GoPro is known for their amazing videos of extreme sports; however, the clever folks at Corridor Digital decided to create a really awesome spin-off. What if Superman had a GoPro camera? Well in this fun viral video, they decided to give viewers a POV perspective of what it would be like to be Superman. A truly amazing viral video that received over 13 million views on YouTube. Keep on rocking you... »

Bear Naked Presents Human Bowling

Bear Naked Presents Human Bowling

There is always an inherent desire for us to elevate our experiences, to magnify it and supersize it. That principle has been used by many businesses in the past. Fastfood chains have, in fact, used this as he basic sales tactic. Order french fries and you are most likely going to be offered to add a dollar more to supersize it. Order a burger and they will offer to add soda and their dessert for ... »

How to Modularize Your Videos for Increased Views

How to Modularize Your Videos for Increased Views

To get your audience to better understand your online videos, you have to break things down, like a fraction, for them. It’s called “modularization,” and it’s something most professional videos on YouTube have in common. Yet, small businesses and newbies on YouTube still aren’t doing this. Don’t join the losing side on this one. Modularization is easy. It’... »

This Is The Most Adorable Puppy Adoption Drive Video Ever

This Is The Most Adorable Puppy Adoption Drive Video Ever

What better way to help puppies in need than by creating the most adorable viral video ever. Colenso BBDO, an advertising agency based in New Zealand, created this wonderfully cute puppy video for their client Pedigree with the hopes to go viral. Did you know that YouTube pays video uploaders if their video goes viral? Well, that’s their plan with this puppy video. With every single video wa... »

McDonalds Pranks Drive Through Customers In Austria #AprilFools

McDonalds Pranks Drive Through Customers In Austria #AprilFools

What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, Vienna, Austria Chief... »

What Can Old Spice Teach Us About Effective Marketing?

What Can Old Spice Teach Us About Effective Marketing?

What can Old Spice teach us about effective marketing? Actually, a whole lot as their ‘the man your man could smell like’ campaign commercial revolutionized their brand and their bottom line. If you think that the commercial itself was clever enough, you are actually not all that wrong, but what was it about the commercial that make it great? Let’s explore to figure it out. What makes for a succes... »

Coca-Cola Creates Virtual Vending Machine for Couples Only

Coca-Cola Creates Virtual Vending Machine for Couples Only

If Valentine’s day doesn’t already make singles feel lonely, this does. This past Valentine’s day, Coca-Cola created a very unique vending machine that only appeared for couples. The team embedded a sensor into wall that detected if couples were talking by. If a couple walked by, a projection would display a very magical vending machine. The vending machine would appear and ask t... »

Why Are We so Hooked on Prankvertising?

Why Are We so Hooked on Prankvertising?

2013 was truly the year of prankvertising, and the trend has bled into 2014. Promoting movies, soft drinks, airlines, smartphones, beer and even phone books, brands have entertained millions of online video viewers with prankvertising efforts. Branded prank videos have flooded the Internet as companies scrambled to capitalize on this viral trend. So why aren’t we bored? Why are we so hooked on pra... »

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