Viral Marketing

This Video Proves That Humanity Exists

This Video Proves That Humanity Exists

Non-profits often use ‘shock tactics’ in their marketing campaigns. Think of starving children, depressed animals or for example, a former cancer patient dying after choking at a barbecue because no one around him knew first aid. For this video below that’s supposed to raise funds to purchase jackets for freezing children in Syria, you would think they’d incorporate the same kinds of tactics... »

5 Great Viral Marketing Campaigns & Why They Worked

5 Great Viral Marketing Campaigns & Why They Worked

In recent years viral marketing campaigns have been the lifeblood of what us marketers do best, with the greatest strategies catapulting its stars into the national and even international limelight.  But what does it really take for your campaign to go viral? We take a look at five successful viral marketing campaigns and demonstrate what businesses, big and small, can learn from them. 1) “Goat 4 ... »

6 Hilarious Ads That Prove Weirdness Sells

6 Hilarious Ads That Prove Weirdness Sells

There are plenty of ways to market products and services to consumers. There’s time-tested methods that boost brand recognition, customer loyalty and persuade that something is worth buying. Then there’s the weird viral ads that come from an angle no sane marketer would think appropriate, yet somehow they’re the ones that end up with all the success. 1. PooPourri How would you ma... »

Chinese Jewelry Brand Qeelin Recreates The Qilin

Chinese Jewelry Brand Qeelin Recreates The Qilin

More than once, I’ve mentioned just how great the marketing stunt that ‘Blairwitch Project’ pulled to promote their movie. With practically no budget, they put together a website dedicated to the Blairwitch, a [made up] story about a witch that supposed to have been taking people but no one knows what the witch does with them. Oddly enough, a luxury brand in China tried to pull t... »

Emotions Are the Key to Viral Marketing

Emotions Are the Key to Viral Marketing

Picture a primitive family gathered in a dark cave dwelling, listening intently to the patriarch in the clan as he tells a cautionary tale in the glow of a roaring fire. Now, envision a few of a king’s best launderers weaving a yarn amid soapy washboards. Finally, imagine an aging grandfather sitting on a porch stoop with two bouncing grandchildren, one on each knee, eagerly anticipating the... »

Tests Show People Who Chew Gum Look Friendlier According To Beldent

Tests Show People Who Chew Gum Look Friendlier According To Beldent

Stereotypes. We hate it. Wars have been fought and lives have been lost fighting it. Yet, it is also the most powerful tool marketing and advertising professionals use to create great campaigns. The concept is simple. People respond to what is familiar to them. They relate to what they know. They connect with others with whom they have something in common. Some stereotypes are worse than others an... »

5 Tips to Make Customers Keep Coming Back To You

5 Tips to Make Customers Keep Coming Back To You

Wondering how to make customers keep coming back to you for products or services? You are not alone! Most businesses think hard about retaining their customers for as long as they can. But it’s quite difficult, especially because of cut-throat competition. Customers have not only become brand conscious but they are looking for products that are high in quality, durability and performance. Thus, ma... »

Chucky Prankvertising Will Make You Never Want To Take The Bus

Chucky Prankvertising Will Make You Never Want To Take The Bus

Since the producers and makers of the Blair With Project implemented what everyone thought was never gonna be possible, create a new horror tale or folklore that eventually became a classic, I have always doubted whether there will be another horror movie that can do something half as great as what the Blair Witch did. This Chucky prankvertising, although nowhere near the greatness of the Blair Wi... »

Volkswagen Beetle: 3-track

Volkswagen Beetle: 3-track

There is hardly anything better than listening to a couple of guys bust out a beautiful rhythm with a mood that can sway yours towards the direction of their melody. Music is a beautiful thing and that is why it is the most viral “thing” in the world. Have you ever paused and actually thought how many superstar are out there now that actually started on myspace or youtube with nothing but their be... »

Robotically-Signed Holiday Card Goes Viral

Robotically-Signed Holiday Card Goes Viral

You’re going to hate me for saying that people won’t usually go out of their way to do something just as so they could make a donation to a cause. What people are more inclined to do is something that is fun. Put something in front of them that will make them smile, amuse them or make them laugh and they will do it… regardless of the purpose. DraftFCB used that insight well. Back... »

Page 2 of 141234»