AXE Creates Jealousy with new Facebook Social Campaign App
May 19, 2011 by Ryan Lum - 0 commentsSocial media marketing is a huge avenue for guerrilla marketers because of the high ROI possibilities. Ogilvy Tunisia recently did a campaign for Axe Body Spray through which guys can... Read More
5 Genius Guerrilla Marketing Examples for Non-Profit Organizations
May 17, 2011 by Ryan Lum - 0 commentsAs marketers, we often get a bad reputation. We are the individuals who try to persuade and get people to change their mind about a product/service and hopefully make you buy it. Marketers do have a... Read More
Duplicating Nature: Power of Viral Video Production
April 25, 2011 by Konrad Kociszewski - 0 commentsOne of the latest buzzwords on the Internet is “viral video.” Viral sounds like a viral infection, so why viral? Viral, because it spreads through the web, like a virus that attacks a human body.... Read More
Spreading Happiness One Flash Mob At A Time
December 6, 2010 by Ryan Lum - 3 commentsPassangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is... Read More
Hockey Gets Buzz Through Viral Campaigns…Sometimes Unintentionally
November 3, 2010 by Ryan Lum - 0 commentsThere has been a lot of buzz about the Stanley Cup and the new hockey season ever since someone decided to plant Stanley Cup ice sculpture replicas around Chicago. The reason for it's viral nature... Read More
The “I Like It On” Facebook Breast Cancer Campaign
October 20, 2010 by Ryan Lum - 1 commentOctober is Breast Cancer Awareness month and this year we are seeing some very unconventional marketing methods to promote awareness of the cause. Facebook has been a huge platform for promoting... Read More
5 AMAZING Flash Mob Marketing Examples that Generated Buzz
October 13, 2010 by Ryan Lum - 8 commentsThis week I wanted to bring your attention to this idea of flash mob marketing. If you are unfamiliar with the concept, Aflash mob (or flashmob) is a large group of people who assemble suddenly... Read More
Learn to Walk on Water: Liquid Mountaineering Viral Video Marketing Campaign
September 27, 2010 by Ryan Lum - 0 commentsA youtube viral video, "Liquid Mountaineering", is actually just a viral advertisement campaign for "Hi-Tec". This type of advertisement got great reactions due to the fact that it was a very... Read More
Smell Like a Man, Man – Old Spice Goes Viral
July 19, 2010 by Ryan Lum - 1 commentThe last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and... Read More
Google Video Guerilla Marketing Campaign
June 5, 2010 by Ryan Lum - 0 commentsGoogle's Wonderful Guerilla Marketing Campaign to Promote Google Video I love the way they approach this guerilla marketing campaign. There is something so beautiful about Google in it's simplicity.... Read More
What's Hot Today
- Top 7 Guerrilla Marketing Agencies to Watch in 2012 posted on May 15, 2012
- The 80 Best Guerilla Marketing Ideas I’ve Ever Seen posted on March 15, 2010
- 55+ Amazing 3D Street Art Guerrilla Marketing Examples posted on May 6, 2011
- 122 Must See Guerilla Marketing Examples posted on June 28, 2010
- 30 Creative Facebook Timeline Cover Photos posted on January 4, 2012