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Red Bull’s Human-Powered Freerunning Machine

Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.”

The video features parkour athlete, Jason Paul, running through an elaborately engineered machine that is set up like a pair of dominos waiting to fall. When it comes to marketing, Red Bull definitely captures the extreme factor along with camera company, GoPro.

Their video has mixed reactions; however, overall consensus is that it was a success. What do you think?

If you’re curious how they set up this machine, feel free to watch their making of video on YouTube.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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