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Renault Clio: Unsuspecting Drivers Get A Pleasant Surprise During Test Drive

When you’re doing a marketing campaign for a car, there is but one objective, sell a car. There’s no going around it. Whatever you do, it has to be something that will pull a prospect to a customer. It has to make a customer say yes. That’s pretty much what Renault Clio did.. or at least, what it appears to have done.

Background

Test drive pranks aren’t exactly new. The memorable PEPSI test drive prank is one of the best. Whether or not it’s real is still up for discussion. Then there’s the SKODA test drive featuring the now famous Danny Bedford whose test driving day turned into a chauffeuring day. Like Pepsi’s test drive stunt, the authenticity of Skoda’s prank is still up for discussion. Renault Clio’s effort, in my opinion, outdo the other two.

Taking you to France

Two girls and two boys were invited to test drive a Renault Clio. First of all, IF it was a set up, the actors were great. They genuinely looked like they didn’t expect what was supposed to happen. As they drive into a stop spot, the car agent asks the customer to press the “Va Va Voom” function of the car. It transforms the place to a classic France street complete with Baguette, motorcycles and flowers being sold on the street. There’s the aroma of a coffee shop and the melody of the romantic language dominating the air with the classic intense French conversation. There’s the kissing couple but the the selling point is the Mouline Rougesk group of female and Chippendalesk group of shirtless male dancer. come out to entertain the heck out of the test drivers.

Result

As mentioned, people are going to question whether the drivers were set up or were actual customers but in a stunt like this, it’s almost beside the point. Right now, there are more than 7 million views on YouTube and literally countless of people talking about it on Social Media. It’s already a successful marketing campaign to a certain extent.

For The Men

Renault Clio 2

For The Women

Verdict

The bottomline is whether or not the stunt convince prospects to purchase the unit. I personally found myself saying, ‘yeah, I’d buy that car’. I felt so astounded at the scene and felt France all over me and I wasn’t even in the scene. Imagine how the test driver felt. However, Renault Clio is yet to release a number which makes it hard to determine whether the campaign is a success or not. via

Written by Xath Cruz

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.

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