Rethink Breast Cancer presents: Your Man Reminder

Rethink Breast Cancer presents: Your Man Reminder Guerrilla Marketing Photo

Studies have shown that many young women aren’t checking their breasts for cancer on a regular basis. Studies have also shown that women are 88% more likely to watch a video if it features a really hot guy. Knowing this, Rethink Breast Cancer created a video to help encourage and remind women to check their breasts regularly via an app.

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Advertising Agency: John St., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Directors: Cheryl Geonanga, Junoh Kim, Denver Eastman
Copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen
Team Leaders: Stephanie Hurst, Melissa Tobenstein
Account Executive: Madison Papple
Digital Producer: Cas Binnington
Digital Strategist: Nicole Polivka
Broadcast Producers: Michelle Orlando, Christine Stephens
Developers: Marc Cattapan / Endloop Studios
Production Company: Spy Films
Director: John Grammatico
Executive Producer: Luc Frappier
Line Producer: Peter Oad
Editorial: Steve Manz, Relish
Visual Effects: Justin Lee, Lev Bravo / 567vfx
Audio / Music Directors: Joey Serlin, Vapor Music
Photography: Scott Ramsay

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