Smart put a quirky spin on the typical car test drive. With the help of BBDO, they created a unique and fun test driving experience where the driver is partnered with a friend, loved one, or family member and is connected to a lie detector.
The challenge, should they choose to accept it, is to make it to the end of the test drive course without lying. On a screen inside the Smart car, the individuals are asked personal questions in which they are told not to lie. If they do lie, the screen will flash red, the roof will close and the test drive is over.
Advertising Agency: BBDO, Berlin, Germany
Executive Director: Michael Schachtner
Creative Director: David Missing
Copywriters: Kyra Nenz, Julian Stoelting
Art director: Shelley Lui