Period talk can be a little taboo at times, except for in this viral advertisement for tampon subscription service, HelloFlo.
The video was created without an agency by two former BBDO team partners,Â Pete Marquis and Jamie McCelland.
This hilarious video shows a young pre-teen girl becoming the ‘camp gyno’ when she gets her period for the first time.
“It was beginning of summer, and no one knew me at camp,” she begins. “I was a just a big random loser. Then, things changed. I got my period. The red badge of courage!”
“We came up with this idea over a bottle of wine and a bunch of Thai food one night,” HelloFlo founder and CEO Naama Bloom tells Adweek. “I was listing out my insights about the period experience and shared the story of the girl at camp that my friends and I all turned to for advice. When Pete said ‘You mean like a Camp Gyno?’ we basically knew what we had to do. Only humor could tell this story in a way that would be relatable, endearing and shareable.”
The video definitely has some great lines that is ridiculous and funny. What do you think?
Client: Hello Flo
Founder and CEO: Naama Bloom
Writers/Directors: Pete Marquis and Jamie McCelland