The Nivea Q10+ “Wouaaah Effect” Flash Mob

You’re walking down the street and you notice a pop-up tent on the side of the walkway giving out free samples of their product. Naturally you’re compelled to check it out. I mean, what’s the harm in just taking a couple seconds to try out some free product? Little did you know, you’d be in for quite the surprise!

Draft FCB Paris recently created a fun flash mob campaign for Nivea’s Q10 Plus product. An unsuspecting young woman stops by a tent to try the product and walks away with a flyer with more information. Ok, typical street vendor and marketing campaign. It turns out, she is the victim and center of attention for this hilarious and very fun flash mob!

The video was placed on YouTube and has a little over 50,000 views. It begs to question, does this flash mob campaign have enough penetration? What do you think?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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