Ad agencyÂ Mullen chose to focus on Zapposâ€™ famous customer service for their new ad campaign. The twist is, behind the puppets and comedy are recordings of actual customer service calls. Mullenâ€™sÂ making of video explains how they basically pranked Zappos to get the audio for the ads. The results are funny, fresh, and true to the experience of calling Zappos. Awesome stuff.