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Zappos Pranks Itself for New Viral Advertising

Zappos Viral Video Guerilla Marketing Campaign Example

Ad agency Mullen chose to focus on Zappos’ famous customer service for their new ad campaign. The twist is, behind the puppets and comedy are recordings of actual customer service calls. Mullen’s making of video explains how they basically pranked Zappos to get the audio for the ads. The results are funny, fresh, and true to the experience of calling Zappos. Awesome stuff.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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