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The value-action gap within sustainable efforts continues to exist today because the majority of sustainable initiatives are invested in “changing people’s minds instead of facilitating the desired behaviors,†says Mike Walker. The question is, how on earth do you change their behaviors? The answer seems to lie within creative sustainable marketing campaigns that elicit […] More
A picture is worth a thousand words. How about when those pictures are shuffled together to create a video? According to James McQuivey, a researcher with Forrester Research, the value of a one-minute video is comparable to 1.8 million words. Because video plays such an important and unique role in our understanding and retaining of […] More
Coca-Cola is teaming up with Marvel Studios to promote Marvel’s forthcoming May release “Captain America: Civil War.” The promotional campaign kicked off with a Super Bowl ad featuring Ant-Man trying to steal a Coca-Cola Mini can from Hulk’s alter-ego Bruce Banner, who doesn’t like it when he’s thirsty. Hulk chases his tiny adversary down, only […] More
As more businesses are establishing an online presence, not having a blog might cause you to fall behind the competition. Having a blog enables you to attract and keep customers, but you must properly maintain it by knowing what to post, how often to post, and what not to post. Otherwise, your blog could be […] More
By now, we’re used to seeing celebs pop up in adverts for video games. The ‘Call of Duty’ franchise is well-known for using a vast array of celebs for their high-octane commercials, including Kobe Bryant, Robert Downey Jr., Megan Fox, Jonah Hill, Sam Worthington, Taylor Kitsch, Cara Delevingne and Chris Evans, to name a few. […] More
People that are good at SEO know what works and make a lot of money from the practice through affiliate marketing, advertising and commercial sales. There are many in the community that talk the talk, but cannot walk the walk when it comes to producing sites that earn them income as a result of their […] More
Hosting charity events is a terrific way for companies to become better known in the community and also to be seen as a business that cares about others. While many business owners have pulled off successful fundraisers that center around traditional affairs such as black tie dinners and the like, it’s also important to consider […] More
If anything else, marketing and technology do not mess around. Year after year, more and more tech innovations are being popped out at such an alarmingly fast pace, one would think they are trying to win a death race. Being practically intertwined with tech, marketing has no intention of lagging behind. In fact, tech and […] More
Marketing and running a business doesn’t have to be expensive. There are several economical options for getting your business in front of the public eye and back on track. After all, your money is better spent in developing your products, training your employees, and giving your customers the best service possible. Promotional Business Cards A […] More
SEO can sound daunting to newbies, but in actual fact optimizing your site is principally a matter of common sense: it is purely making your product or service as easy as possible to find on your site. As we all spend a lot of time both looking for sites and navigating through those, we all […] More
Hungary has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone. By connecting to the […] More
When you are a small business with an even smaller budget, the idea of marketing can be quite intimidating. Money? What is that? Small business owners and those operating a startup company know that funds can be very tight and that they usually are. So tight in fact, that making room for a marketing budget […] More