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in Creative Advertising9 Really Annoying Ad Trends That Just Won’t Die In Peace
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Coca-Cola Creates 360 Degree Video Capturing Napkin Holder
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Ryan Lum
Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder. They partnered with Territorio Creativo in Spain to place a 360 video camera inside a napkin holder in which people can connect to the camera through their smartphone. Once connected, the Coca-Cola Happiness 360 camera will start […] More
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Sustainability Marketing Campaigns that are Changing the Game
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The value-action gap within sustainable efforts continues to exist today because the majority of sustainable initiatives are invested in “changing people’s minds instead of facilitating the desired behaviors,” says Mike Walker. The question is, how on earth do you change their behaviors? The answer seems to lie within creative sustainable marketing campaigns that elicit […] More
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How Video Marketing is Evolving on 3 Mediums
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Ryan Lum
A picture is worth a thousand words. How about when those pictures are shuffled together to create a video? According to James McQuivey, a researcher with Forrester Research, the value of a one-minute video is comparable to 1.8 million words. Because video plays such an important and unique role in our understanding and retaining of […] More
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How Marketing Partnerships Can Benefit Your Business
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Contributor
Coca-Cola is teaming up with Marvel Studios to promote Marvel’s forthcoming May release “Captain America: Civil War.” The promotional campaign kicked off with a Super Bowl ad featuring Ant-Man trying to steal a Coca-Cola Mini can from Hulk’s alter-ego Bruce Banner, who doesn’t like it when he’s thirsty. Hulk chases his tiny adversary down, only […] More
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How to Create a Successful Blog for Your Business
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As more businesses are establishing an online presence, not having a blog might cause you to fall behind the competition. Having a blog enables you to attract and keep customers, but you must properly maintain it by knowing what to post, how often to post, and what not to post. Otherwise, your blog could be […] More
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Online Games Teaming up with Celebrities
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By now, we’re used to seeing celebs pop up in adverts for video games. The ‘Call of Duty’ franchise is well-known for using a vast array of celebs for their high-octane commercials, including Kobe Bryant, Robert Downey Jr., Megan Fox, Jonah Hill, Sam Worthington, Taylor Kitsch, Cara Delevingne and Chris Evans, to name a few. […] More
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Tips from Leading Seo Experts – White Hat Vs. Black Hat Points of View
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Contributor
People that are good at SEO know what works and make a lot of money from the practice through affiliate marketing, advertising and commercial sales. There are many in the community that talk the talk, but cannot walk the walk when it comes to producing sites that earn them income as a result of their […] More
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3 Guerrilla Marketing Ideas for a Successful Charity Event
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Contributor
Hosting charity events is a terrific way for companies to become better known in the community and also to be seen as a business that cares about others. While many business owners have pulled off successful fundraisers that center around traditional affairs such as black tie dinners and the like, it’s also important to consider […] More
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Online Marketing Techniques You Must Not Ignore in 2016
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Contributor
If anything else, marketing and technology do not mess around. Year after year, more and more tech innovations are being popped out at such an alarmingly fast pace, one would think they are trying to win a death race. Being practically intertwined with tech, marketing has no intention of lagging behind. In fact, tech and […] More
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Cheap Ways to get Your Small Business Back on Track
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Marketing and running a business doesn’t have to be expensive. There are several economical options for getting your business in front of the public eye and back on track. After all, your money is better spent in developing your products, training your employees, and giving your customers the best service possible. Promotional Business Cards A […] More
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3 Ways to Boost Your Website’s SEO in an Afternoon
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Contributor
SEO can sound daunting to newbies, but in actual fact optimizing your site is principally a matter of common sense: it is purely making your product or service as easy as possible to find on your site. As we all spend a lot of time both looking for sites and navigating through those, we all […] More
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Budapest Festival Orchestra Created Digital Posters That You Can Conduct with Your Smartphone
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Ryan Lum
Hungary has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone. By connecting to the […] More