Budapest Festival Orchestra Created Digital Posters That You Can Conduct with Your Smartphone

by Ryan Lum March 18, 2016, 8:00 AM 2.7k Views

HungaryÂ has great musical history and it’s heritage is very important for their culture; however, younger generations are no longer attending orchestras. In realizing this, they ended up partnering with Hungarian Telekom and creative agency, Isobar, to create a digital billboard featuring an orchestra you can conduct by using your own smartphone.

By connecting to the billboard, people can then use their smartphone as a conductingÂ baton to control the tempo of the music in the digital billboard.

People who participated received a discount on their next orchestra.

The campaign saw about 600 participants in just a week.

Credits

Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: BalÃ¡zs Tompa, MÃ¡rton Jedlicska
Head of Art: DÃ¡niel Deme
Art Director: DÃ³ra Suhai
Lead Copywriter: PÃ©ter Zsembery
Junior Motion Designer: PÃ©ter PolgÃ¡r
Lead Project Manager: Szonja NÃ©meth
Project Manager: BÃ¡lint Hadacs
Agency Producer: Kata BÃ¡nyÃ¡sz
Developer: AndrÃ¡s PÃ¡sztor
Chief Technology Officer: LÃ¡szlÃ³ Gergely
Production House: CineSuper
Producer: ZoltÃ¡n MÃ¡rtonffy
DOP: Marcell Nagy
Production manager: Anita Nemes
Cut: ZsÃ³fia Ã‰rdi
Colorist: LÃ¡szlÃ³ GaÃ¡l
Head of residential communication: PÃ©ter Tibor JuhÃ¡sz
Senior Campaign Manager: AndrÃ¡s PÃ©ter KovÃ¡cs
Published: November 2015

Isobar

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+