Marketing and running a business doesn’t have to be expensive. There are several economical options for getting your business in front of the public eye and back on track. After all, your money is better spent in developing your products, training your employees, and giving your customers the best service possible.
Promotional Business Cards
A business card is great, but try adding a coupon that customers can use online. Most merchant processors make it possible to limit coupon usage to one per customer if the transaction is completed online. This is a great way to market the online component of your business at a local level and at national conventions.
Create a Free Offering
If your small business sells wine, offer free wine tastings. If your company sells computers offer free demonstrations that teach your customers how to use a lesser known feature. Whatever you do, position yourself as an expert by providing a free service that costs only a little bit of time and maybe a sampling of a certain product. This can bring in a lot of new and loyal customers and is sure to put you at the forefront of your industry.
Visit Community Events
Find out when the next big community event is in your area, and show up with a free gift to hand out to people in the crowd. The gift doesn’t have to be expensive, you can simply hand out balloons to the kids and your business card to parents if you like. This works even better if you set up a stand for your company, but see if you need to get permission first.
Reduce Your Business Expenses
Go digital and reduce the amount of paper you print. Stop paying an arm and a leg to print your employee paychecks. Consider investing in a paycheck and pay stub creator program to help expedite employee pay. Some will even offer customer reviews online so you can see what kind of businesses have the most success with this method. You can also invest in more energy-efficient printers and find other ways to reduce costs around the office. The money you save can be used for other promotions.
Start a Blog
If you don’t have a website, you need to get one. If you have one, then you need to put a blog on it. Write articles as often as you can find the time, but try to get on a consistent schedule so your customers know when to expect a new article. Online article writing can serve as free advertising for your business once you get rolling and can set you up as an expert and reliable online presence.
Brainstorm and come up with ideas to make your business more successful. There are several ways you can boost the profile of your business and increase your profits. Never stop thinking of new ways to advertise your company and your hard work will pay off.