Global Augmented Reality Toys Competition Launched

Gone are the times where you play with wooden blocks. Digital toy maker, Toywheel, partnered with Metaio, a worldwide leader in augmented reality (AR), to challenge developers to create innovative augmented reality experiences for children’s games. They recently announced the “AR Toys Competition” to inspire developers to test their stuff and battle to build the most amazing AR children’s game.

The competition is open to both developers and non-developers, designers and even children, teenagers and parents with interesting ideas on the use of AR technology in the space and will last six-weeks.

Ultimately, a panel of AR experts will judge the awards in all categories in order to award the winners. The winner will receive 25,000€ in prizes with an invitation to InsideAR, the world’s leading augmented reality conference, October 29-30 in Munich, Germany.

“We are very happy to collaborate with Metaio to host this innovative competition,” said Evgeni Kouris, CEO of Toywheel. “We’ve noticed that with AR apps like our “Toy Car RC” children easily perceive the connection between digital and physical in their natural spirit of curiosity and discovery.”

“Metaio and Toywheel are prioritizing experiences for young people,” said Matthias Greiner, Senior Product Marketing Manager at Metaio. “We’re looking for experiences that bring fun and creativity to digital media and the Augmented Reality industry.”

Applicants may submit their proposals, ideas and concepts to: or

Submission ends May 30, 2014, and is open to the international community.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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