Brooke Chaplan

As more businesses are establishing an online presence, not having a blog might cause you to fall behind the competition. Having a blog enables you to attract and keep customers, but you must properly maintain it by knowing what to post, how often to post, and what not to post. Otherwise, your blog could be […] More

Marketing and running a business doesn’t have to be expensive. There are several economical options for getting your business in front of the public eye and back on track. After all, your money is better spent in developing your products, training your employees, and giving your customers the best service possible. Promotional Business Cards A […] More

The cost-effective and versatile nature of online advertising makes it a key component of any successful marketing campaign. Despite the many potential benefits of online marketing, ads that are poorly crafted or that fail to attract the attention of future customers and potential clients may prove to be little more than a costly liability. Learning […] More

Conventional wisdom says you only get one chance to make a first impression. Like so many marketing decisions, how you arrange the products in your window display is vital to your ability to not only attract customers, but to get them to make a purchasing decision as quickly as possible. How do the experts accomplish […] More

Regardless of the size or mission of your business, you need a successful marketing strategy to communicate with your market. Whether you have a for-profit or non-profit organization, success depends on contacting the people who need or want your products and services. In today’s fast-paced world, you don’t have the luxury of trial-and-error, hit-or-miss marketing […] More

Marketing your business online can help you gain the attention of people all around the world, but it’s important not to forget your local community when it comes to building a solid customer base. Even if you are not managing a brick and mortar store locally, offline marketing can really improve your results. Here are […] More

One of the most common misconceptions about building a sales team, is that it should be composed mostly of outspoken individuals, otherwise known as extroverts. The reasoning is simple and usually effective, since extroverts are comfortable with people. Having a good talker on the team is important to get the word out and for sales […] More

Almost everyone dreams of starting their own business. Why work for someone else when you could be the one setting the rules and signing the checks? Though, the unfortunate truth is an overwhelming majority of many new businesses fail. While there is no way to completely prevent this from happening, there are steps every new […] More

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about […] More

In an ever evolving marketplace, it can be a daunting task to promote your products the right way to reach customers. Gone are the days when people were dependent on heading out to their local retail store for all their various needs. Today’s mobile device packing consumer is far more aware of their purchasing options […] More