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    Guerrilla Marketing Partnerships – Learning From Microsoft

    I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall.  The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More

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    Entripy vs. Cotton – Keeping the Flash Mob Relevant

    When flash mobs first became part of popular culture in 2003, they were deemed unique, creative and cost effective. Get a large group together and perform a simple act in a public location. Eight years later and it could be argued that none of these three characteristics can be associated with a flash mob. Flash […] More

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    What Next for the Flash Mob?

    I sat back in anticipation, but nervous, extremely nervous. It was 8.55pm and I was sure that in 5 minutes time I was going to start viewing the final nail in the coffin for all things Flash Mob. If you didn’t watch Howie Mandell’s new programme Mobbed then I can tell you, it was an […] More

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    Guerrillas in the Mist…Overcoming Obstacles In Winter

    Planning effective guerrilla marketing is difficult at the best of times. If you live in a city like I do (Toronto, Canada) then it is made all the harder in the winter months for a variety of reasons. Prospective client’s expectations are no different in June than they are in December (for good reason). However, […] More

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    Creating a Concept: Thinking Like a Guerrilla Marketer

    It is believed that on average an individual will come across upwards of 10 guerrilla marketing advertisements in a single day. A direct mail piece in your mail, your morning paper has a free coupon, the bus your riding has an advertisement along the side, a promo rep at the subway distributing product samples. Four […] More