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    Marketing and Manufacturing: What Does the Future Hold?

    Mobile technology has made a transformative impact on both manufacturing and marketing. The two industries have never been exclusive (both falling under the larger umbrella of supply chain management), but today’s digital world has brought the two together in ways that could not have been dreamed of 50 years ago. Current trends in digital supply […] More

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    Pokémon Go Showing The Potential Value In Augmented Reality

    It was only officially launched on 6th July, but Pokémon Go has already become a massive hit for Nintendo and its partners. The free app had added $7.5bn to Nintendo’s market valuation by the 12th July, and it has been adopted and installed by 5% of the US Android owning population. What’s more, its users […] More

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    APIs and New Twitter Rules: How to Grow Your Account the Right Way

    APIs are application programming interfaces; basically they automate a certain level of social media interaction on your Twitter account. TweelAdder and Tweepi are two of the more popular applications used by marketers and individuals all over the world to increase followers through a process of following large amounts of people, and then unfollowing them. But […] More

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    Social Media Contests: Get Your Audience Engaged in Your Brand

    Contests are not necessarily about winning a big prize. Their purpose is to engage as many people from your target audience on as many platforms as possible. So it’s important to tailor any campaign to a specific strategy with the goal of engagement in mind. Here are a few contests and campaigns that stirred some […] More

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    How Marketing Partnerships Can Benefit Your Business

    Coca-Cola is teaming up with Marvel Studios to promote Marvel’s forthcoming May release “Captain America: Civil War.” The promotional campaign kicked off with a Super Bowl ad featuring Ant-Man trying to steal a Coca-Cola Mini can from Hulk’s alter-ego Bruce Banner, who doesn’t like it when he’s thirsty. Hulk chases his tiny adversary down, only […] More

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    Low-Tech and Low-Budget Ads: More Bang for Your Buck

    The power of technology in this modern world is indisputable. Its dominating presence in all aspects of society and culture presents a unique advertising opportunity to produce ads so low tech that the cheeky satire of it all isn’t lost on even the most aloof consumer. Here are some of the best examples of low-tech […] More

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    4 Marketing Lessons from Red Riding Hood

    When you read the story of Red Riding Hood, did you think to yourself, “how can a girl not differentiate between her grandmother and a wolf?” Well the truth is – closer you are to something, the less you actually see. You might not realize it, but as a marketer, you might be stuck in […] More

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    3 Reasons Why Startups Are Forced To Innovate Their Marketing

    Startup marketers needs to differentiate themselves from traditional marketers best suited for established corporations that have been here for many decades. They need to have a different set of tools and a knack for innovation. This has lead to a new way of marketing called growth hacking. Here are three reasons why startups need innovate […] More

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    3 Guerrilla Marketing Ideas for a Successful Charity Event

    Hosting charity events is a terrific way for companies to become better known in the community and also to be seen as a business that cares about others. While many business owners have pulled off successful fundraisers that center around traditional affairs such as black tie dinners and the like, it’s also important to consider […] More

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    Online Marketing Techniques You Must Not Ignore in 2016

    If anything else, marketing and technology do not mess around. Year after year, more and more tech innovations are being popped out at such an alarmingly fast pace, one would think they are trying to win a death race. Being practically intertwined with tech, marketing has no intention of lagging behind. In fact, tech and […] More

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