The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will […] More
The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not your day will be a good one. With the help of W Comms and Gas and Electric, […] More
Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospect’s attention and make a clear statement, but somehow they often end up getting on their audience’s nerves. Why? Maybe because being too creative not always pays, while tried methods seem to do their job. However, some ad trends are too outdated to […] More
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take “the consumer by surprise, make an indelible impression and create copious amounts of social buzz,†which means that, in a time where “meaningfully different brands […] More
Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals. It’s also a great place for companies to get some major buzz around their […] More
Sometimes we need to be thankful for what we have and to keep a positive attitude in life. The Assistance Association for Disabled Children (AACD) in Brazil partnered with Z+ to create the fantastic problem-solving machine. They created a small pop-up booth in which people can walk in, sit down and take part in an […] More
Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters. The game utilizes geolocation, maps and augmented reality to provide a rich and unique experience for the players. Within a week of the app being released into the public, it has added more than $7 billion […] More
Volkswagen is turning car parking spaces into miniature basketball courts with their latest Volksparking campaign. Volkswagen partnered with DDB Brussels to create mobile basketball hoops in certain parking spots. The basketball hoops used sensors to detect open parking spaces and would move along a track to reposition should the empty space become occupied. The goal […] More
Being a parent can be hard sometimes, especially when your children don’t help around the house. Samsung decided to help out the parents by creating a unique laundromat. To encourage kids to do their dirty laundry, Samsung and DDB Stockholm created LANdry, a laundromat that turns dirty laundry into game time. Anyone can do their laundry […] More
Children these days are more inclined to find answers to their questions by searching the internet before considering asking their father. Before the internet, children got answers to life simple questions by having conversations with parents. Gillette wanted to show the importance of this communication by running a small experiment. Gillette worked with Grey to invite […] More
Marilyn Monroe was America’s sweetheart back in the day and was irresistible to look at. Snickers believe that when you’re hungry, you’re not yourself. We call this the hanger. It’s when you’re hungry, you get angry. Snickers partnered with BBDO to make fun of this idea and placed a facial recognition camera in the billboard […] More
If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign. Trainers waited at the bus stop shelters to inspire people to get moving. They had people […] More
