Ryan Lum
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
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Hyundai Eco parking, the First Parking Meter That Allows Payment by Recycling
Plastic pollution is reaching alarming levels with over 9.5 million tons of plastic being dumped into our oceans each year. Reports also show that 87% of the waste accumulated on beaches is due to plastic. Hyundai, an automotive brand, is working to make their vehicles more environmentally friendly. They partnered with Havas PR in Madrid, Spain, […] More
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Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters
Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will […] More
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The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment
The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not your day will be a good one. With the help of W Comms and Gas and Electric, […] More
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9 Really Annoying Ad Trends That Just Won’t Die In Peace
Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospect’s attention and make a clear statement, but somehow they often end up getting on their audience’s nerves. Why? Maybe because being too creative not always pays, while tried methods seem to do their job. However, some ad trends are too outdated to […] More
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How Guerilla Marketing Works for Small Businesses
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take “the consumer by surprise, make an indelible impression and create copious amounts of social buzz,” which means that, in a time where “meaningfully different brands […] More
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Kellogg’s Krave Creates Live Art Installation using Cereal at Comic-Con
Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals. It’s also a great place for companies to get some major buzz around their […] More
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An Association for Disabled Children in Brazil Encourages Gratitude in the Most Beautiful Way
Sometimes we need to be thankful for what we have and to keep a positive attitude in life. The Assistance Association for Disabled Children (AACD) in Brazil partnered with Z+ to create the fantastic problem-solving machine. They created a small pop-up booth in which people can walk in, sit down and take part in an […] More
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Retailers Gain Foottraffic via the Success of Pokémon Go
Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters. The game utilizes geolocation, maps and augmented reality to provide a rich and unique experience for the players. Within a week of the app being released into the public, it has added more than $7 billion […] More
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Volkswagen Creates Mobile Basketball Hoop That Searches For Empty Parking Spaces
Volkswagen is turning car parking spaces into miniature basketball courts with their latest Volksparking campaign. Volkswagen partnered with DDB Brussels to create mobile basketball hoops in certain parking spots. The basketball hoops used sensors to detect open parking spaces and would move along a track to reposition should the empty space become occupied. The goal […] More
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Samsung Creates LANdry, the First Laundromat Internet Cafe
Being a parent can be hard sometimes, especially when your children don’t help around the house. Samsung decided to help out the parents by creating a unique laundromat. To encourage kids to do their dirty laundry, Samsung and DDB Stockholm created LANdry, a laundromat that turns dirty laundry into game time. Anyone can do their laundry […] More
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Gillette Shows Us Why It’s Better to Ask Our Fathers Before Asking the Internet
Children these days are more inclined to find answers to their questions by searching the internet before considering asking their father. Before the internet, children got answers to life simple questions by having conversations with parents. Gillette wanted to show the importance of this communication by running a small experiment. Gillette worked with Grey to invite […] More
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Snickers Creates Hilarious Billboard That You Won’t Ever Want to Look At
Marilyn Monroe was America’s sweetheart back in the day and was irresistible to look at. Snickers believe that when you’re hungry, you’re not yourself. We call this the hanger. It’s when you’re hungry, you get angry. Snickers partnered with BBDO to make fun of this idea and placed a facial recognition camera in the billboard […] More
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