Boston, MA/ Los Angeles, CA (February 12, 2014) — The Hype Agency, the nationwide marketing and staffing company, announced today they have hired veteran marketer Jon Genese as Senior Vice President, General Manager of the company. This role was created in response to an increasing number of clients, and to solidify Hype’s position as the marketplace leader for not only experiential event staffing and talent management, but also as a comprehensive execution agency partner. Hype recently unveiled its new logo and website to reflect this bold new image, which still maintains the true spirit of the agency.
In addition to expanding Hype’s client portfolio, Genese’s role will consist of client relationship management, marketing program innovation and creation, as well as cultivating Hype’s capabilities and services, including execution partnership, digital platform integration and experiential reporting and analytics.
“Hype is in a unique position as the experiential marketing landscape continues to evolve with technology advancements. The foundation of the agency is in the human connection but with a core focus of building on this strength with technology both consumer facing and back-end training and reporting. It’s time to believe-the-HYPE, I believe,” said Genese.
Genese has over 18 years of experience leading brands to excellence. Before joining Hype, he spent the last 8 years at AMP Agency holding several senior management leadership roles from SVP, Account Management to SVP, General Manager. Over that period he ran the Account Management and Event Operation teams along with other strategic business units such as Media, Creative, Technology and Brand Planning.
“Jon is a problem-solver and a rainmaker,” said Kate Bright, Co-Founder of The Hype Agency. “He has a relentless dedication to serving clients. His knowledge of experiential marketing, talent management, digital platforms and social media strategy marries perfectly with Hype’s mission of flawless execution and true partnership- and he likes to have fun in the process!”
About The Hype Agency
The Hype Agency provides event staffing and experiential event execution partnership for its marketing agency clients. Founded in 2006 by entrepreneurs Kate Bright & Dayna Gilchrist, the agency currently houses offices in both Salem, NH and Los Angeles, CA.
The “HYPE Effect” – there’s a moment when a brand ambassador and consumer meet. It’s a critical moment—one that we take a lot of time to consider and analyze. Because we know that having just the right person, the right message and the right experience can make that moment perfect, lasting long after the initial engagement. And that is what we call the “Hype Effect”—an experience that ignites conversation and propels your brand.
Hype’s has executed experiential marketing programs for a wide array of brands, including: Target, Delta, Dove, Google, L’Oréal , PepsiCo , Toyota, Nike, Sony, and Anheuser Busch ; Entertainment industry for movie studios and television networks such as Paramount, Fox, Disney, Universal, ABC, NBC, USA, and Nickelodeon.