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    4 Ways Merging Guerrilla Marketing with Your Web Design Can Boost Your Online Brand

    It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promoted […] More

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    Is Guerrilla Marketing Good for Your Business?

    Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we […] More

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    Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters

    Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor will […] More

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    Going Guerilla: Get Inspired by the Latest Street Art Trends

    Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way […] More

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    How Guerilla Marketing Works for Small Businesses

    Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take “the consumer by surprise, make an indelible impression and create copious amounts of social buzz,” which means that, in a time where “meaningfully different brands […] More

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    How to Apply Guerrilla Marketing to Facebook

    Guerrilla marketing is essentially an approach to advertising that uses cost effective, unconventional methods to raise the profile of a company. As we have mentioned before in our article What is Guerilla Marketing? the term was originally coined by Jay Conrad Levinson, and essentially relies on alternative marketing strategies. This means applying imaginative thinking to […] More

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    Retailers Gain Foottraffic via the Success of Pokémon Go

    Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters. The game utilizes geolocation, maps and augmented reality to provide a rich and unique experience for the players. Within a week of the app being released into the public, it has added more than $7 billion […] More

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    Volkswagen Creates Mobile Basketball Hoop That Searches For Empty Parking Spaces

    Volkswagen is turning car parking spaces into miniature basketball courts with their latest Volksparking campaign. Volkswagen partnered with DDB Brussels to create mobile basketball hoops in certain parking spots. The basketball hoops used sensors to detect open parking spaces and would move along a track to reposition should the empty space become occupied. The goal […] More

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