Guerrilla Marketing

It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promoted […] More

Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we […] More

Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way […] More

Maybe you helped develop your company name, designed the logo and wrote every product title and tagline. But none of that necessarily equates to creating a brand on its own. In fact, as a business owner, you don’t own your brand, as brand ownership is truly in the hands of your customers, clients and/or business […] More

Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service. It often allows you to take “the consumer by surprise, make an indelible impression and create copious amounts of social buzz,” which means that, in a time where “meaningfully different brands […] More

Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals. It’s also a great place for companies to get some major buzz around their […] More

Guerrilla marketing is essentially an approach to advertising that uses cost effective, unconventional methods to raise the profile of a company. As we have mentioned before in our article What is Guerilla Marketing? the term was originally coined by Jay Conrad Levinson, and essentially relies on alternative marketing strategies. This means applying imaginative thinking to […] More

Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters. The game utilizes geolocation, maps and augmented reality to provide a rich and unique experience for the players. Within a week of the app being released into the public, it has added more than $7 billion […] More