4 Tips for Creating Sharable Videos

People love watching videos. As a matter of fact, people are a lot more likely to watch a video than read an article when they are on the Internet. Don’t miss out on this marketing opportunity. Videos are a great way to present your message and spread the word about your business, especially if you can create something that goes viral. Here are four tips for creating shareable videos for your business.

Keep It Short

Most people have short attention spans, especially when surfing the Internet. People switch from one webpage to another without necessarily reading all the content, or even scrolling to the bottom of a page. They do the same thing with videos. That means that create a video that is as short as possible — ideally under three minutes to get the most views. On YouTube, people watch more than 4 billion videos per day. The best performing videos are all under five minutes and they keep viewers engaged the entire time.

Make it Simple

When producing a video for the first time, try to keep everything simple. Your don’t need a fancy video to get a lot of views. Yes, you want to pay attention to lighting, sound, and the angles in which you shoot your video, but creating engaging content is more important if you’re going for shares. For instance, you’re more likely to get shares on a video where kittens are doing cute things than a video that is explaining a complex topic. Choose your main message and then create a video that is simple and focused on that one thing.

Be Relatable

One of the best ways to engage people is by creating content that viewers can relate to. For instance, most people understand how comical children are, the stresses of school, the heartache of a breakup, or the sorrow when a loved one dies. Pick a topic like this as the theme of your video, and it will increase the shareability.

Use Humor and Emotions

Using humor is another great way to get shares. Just make sure that the humor in your video is not offensive. In general, stay away from political and social issues unless these topics directly relate to your business. It’s too easy to offend people and get negative attention.

People are naturally drawn to things that arouse emotions. Humor is an excellent thing to aim for in shareable videos, but don’t neglect going for empathy and other emotions, too. Show someone experiencing heartache, pure joy, excitement, or shock. If you can elicit some sort of emotional response from your audience, you’re more likely to get shares. People often use videos on social media to express their emotions. After all, if an image is worth a thousand words, a video could be worth a billion.

Once you’ve implemented these ideas in your videos, don’t forget to include a call to action. Sometimes you can get a better response and share rate by actually asking your viewers to do something. It’s easy to hit the “share” button. Go forth and create!

Image via Flickr by BoldContent


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