Why Animals Make Excellent Spokespersons

What would you think if someone random walked into your building and gave you a pet frog? Well that’s just what agency Red Pepper did to help change the perception for one of their clients.

Vatel, a French restaurant in Russia, was having the hardest time trying to get customers. This was because people in Russia often associated French cuisine with food that was expensive, served in small portions and lacked variety. In order to change the perception of French cuisine, Vatel ran a direct marketing campaign where they went to small businesses around the city and gave them a small frog. The frog was meant to symbolize the French stereotype of the cuisine.

Watch the video to see the amazing results of the campaign!

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Kirill Sapozhnikov
Illustrator: Irina Korotich
Additional credits: Nikita Kharisov, Evgeny Kharchenko

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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