The Berry Company Hits the Streets and Makes People Feel Good in Latest Social Experiment

The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign. Apparently, 8:12am has been identified as the time by which you know whether or not your day will be a good one.

With the help of W Comms and Gas and Electric, The Berry Company hit the streets of London to help make everyone have a great start to their morning. Their goal was to help people have a  #berrygoodday. How did they do this? They did a small social experiment where a young man went out with an umbrella on a rainy day and tried to cheer people up. Unfortunately this did not go as planned as people seemed a bit standoffish.

They decided to switch things up a bit near the end of the video. Watch and see what happens next!



Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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