Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé set up a digital display equipped with a motion sensor at São Paulo’s busy Fradique Coutinho station at morning hours. When passersby were close to the display, the face of the display automatically started yawning. Lots of the passersby began yawning from themselves after seeing on the display panel. It was the moment of fun to watch the people who were trying to control yawn, but they were unsuccessful.

According to a study by the state university of New York, 70% of people yawn when they see someone else yawning. After this study, one should not get surprised when commuter yawned after seeing other’s yawn.

It was difficult to control from laughter after watching the commuters’ reaction. The most surprising moment was that one missed the train in morning hours just to enjoy the moment, how some people on the station are yawning. It was unpredictable that one even started hand exercise to feel fresh.

The uniqueness of digital display with motion sensor is that more people passed by, the more the display yawn. It caused an epidemic of yawning. Even people who were downing from stairs started yawning to see others. Also, People who stand in a queue fall in the same activity. It seems like there is a pool of yawn.

What can be the best beverage apart from coffee to get refreshed. The relation between coffee & performance is not hidden from anybody. A single cup of coffee in the morning can do a lot.

This time, café pile has shown coffee cup on the digital display instead of yawn face. The shop also suggests that- Did you yawn too, time for coffee. Every face was happy and relaxed when they saw cups of coffee. Coffee is one of the best beverages to wake up and avoid yawn.

Café pile offered coffee as Clever Contagious Billboard trapped everybody in Yawning. Coffee that has taste and aroma can easily help people to get free from the yawn. At the last, some customers said luckily, we have a cure. Café pile served perfectly. Now, everybody is happy by getting free cups of coffee. Also, people shared their experiences with Café pile team.

Did you yawn too? Café Pile strong coffee can help you. Café pile is known as The King of Coffee. It is one of the leading brands that serve its products in more than 70 countries. Café Pile is popular for its quality and rich flavor and aroma.

Let’s take a tour on Café Pile

It is not surprising that Brazil alone fulfills the 30 % coffee needs of the world as it is the largest coffee producers worldwide. Even, its privileged geographic location contributes to producing coffee of different qualities. Café Pile takes the advantages of this climate and becomes most popular coffee brand of the globe.

The best part of Café pile is it offers 100% pure products those are made from carefully selected beans. Even, it has excellent flavor and aroma. This entire quality helps Café pile to satisfy each and every cup of coffee.


Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Chief Creative: Felipe Luchi
Copywriter: Lucas Veloso
Art directors: André Mezzomo, Digo Souto