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Coca-Cola Creates 360 Degree Video Capturing Napkin Holder

Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder. They partnered with Territorio Creativo in Spain to place a 360 video camera inside a napkin holder in which people can connect to the camera through their smartphone.

Once connected, the Coca-Cola Happiness 360 camera will start capturing 360 degree video of you and your friends. They can then choose to share this content on social.


Advertising Agency: Territorio Creativo, Spain
Creative Director: Alejandro Di Trolio
Art Directors: Alejandro Villegas, María Sutil, Alex Bardera
Copywriters: Zape Baltasar, Juan Fran Vaquero, Ina Olvera, Elisa Lucía
Illustrator: Pablo Malillos
Photographer: Alex Bolumar

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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