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Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends!

Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired with another bottle cap. Coca-cola’s Friendly Twist bottle cap forced students to find another person, start a conversation, and ultimately open the refreshment.

What a fun solution to getting freshmen together to enjoy Coca-Cola. What do you think?

Coca-Cola Friendly Twist 1 Coca-Cola Friendly Twist 2 Coca-Cola Friendly Twist 3 Coca-Cola Friendly Twist 4


Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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