Ryan Lum
Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device. The digital poster allowed people from these two very different countries to connect. The poster also had a bin where the people in Finland could shovel in snow in which it would appear on the other end.
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Through this campaign, they also shared free coca-cola drink with one another through this digital poster, allowing both countries to share a very white christmas!
https://www.youtube.com/watch?v=daip9S4piP4
