Every job hunter has encountered the issue of how to break through the clutter of hundreds of resumes and land that interview. Well two individuals from Australia plotted a new way to reach top level creative directors at award-winning agencies.
Andrew Grinter and Lee Spencer went on a domain name buying spree and bought the domain names of several executive creative directors names. They then stood up a basic website that resembled a ransom note.
The two individuals then sent out “ransom letters” via snail mail to the creative directors and told them to check out the website. Upon landing on the website, the executive creative director would see the following note:
“We have taken your .com hostage. Click here to arrange a creative meeting or else the site gets it. No Cops”
Want to know what happens next? Watch their video below!
Find out more information on their website.
If you are wondering, the duo actually ended up landing creative positions at DTDigital, which is part of Ogilvy Melbourne.
Art Director: Andrew Grinter
Copywriter: Lee Spencer-michaelsen