Festival de Magie de Québec’s Hat Trick Billboard

Festival de Magie de Québec is a wonderful festival for all people who love magic; however, getting people to learn about this festival required more than magic. They ended up working with creative agency Lg2 to create a billboard advertisement that would stop people in their tracks. What they came up with was nothing short of amazing.

They created a very simple billboard that just said the name of the festival; however, they added one little creative twist. They placed a large top hat on top of the billboard in which pigeons would constantly fly out. Quite the magic trick!

Like most magic tricks, how they created this billboard will forever remain a secret. How do you think they did it?


Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Manager : Julie Pichette
Production Company: Nova Film / David Poulin, Charles Burroughs, Dominik Beaulieu
Production: Quatro Design / Enseignes Otis Image In
Media Planning : Touche! PHD – Alexandre-Pascal Lamoureux
Media : Astral Out of Home

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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