Fevicol Adhesive Sets Up The Free Store

Welcome to THE FREE STORE, where EVERYTHING you see is for FREE!

Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to reinforce their position as India’s most reliable glue. To do so, they hired the wonderful people over at Ogilvy & Mather, Mumbai to create this fun store. A store where everything was free, that is…if you can take it.

They set up a store stand in one of India’s hottest malls and glued the objects to the stand. If a person could take it and break the bond, it was free! Everything from the smallest spoon to the flowers in the vase, was glued down by Fevicol.

What a funny implementation and great way to showcase the power of the product!

Agency: Ogilvy & Mather, Mumbai
National Creative Director: Abhijit Avasthi
Group Creative Director: Kainaz Karmakar, Harshad Rajadhyaksha
Creative Team: Hazel Mehta, Ankita Gupta
Account Management: Vivek Verma, Ramanathan Sridhar & Bindi Kanakia

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


Leave a Reply

Leave a Reply

Your email address will not be published.





Why Small Businesses Should Use Guerilla Marketing

Extraordinary Marketing for Extraordinary Businesses: Logos, Ads, and Networking