FOX Poland Uses ‘The Walking Dead’ to Encourage People to Donate Their Organs

It’s true, you probably won’t need your organs after you die. You definitely won’t need them if you turn into a zombie! For the Walking Dead season premiere, FOX partnered with K2 and created a very interesting campaign that will leave you feeling empty.

They decided to do something good before people turn into zombies. They gave out statements of intent to donate your organs before you die (or turn into a zombie). They also organized a 3-day event that took place at Warsaw Central Station where they could learn more about donating their organs, or even take a zombie selfie.


Advertising Agency: K2, Poland
Creative Director: Arek Szulczyński
Copywriter: Kuba Sagan
Senior Graphic Designer: Szymon Brodzicki
Animation: Maciej Robak, Alek Panfiłow
Strategy: Jolanta Piela
Client Service: Karolina Witecka, Łukasz Kwapisz
New Business: Anna Penkowska, Anna Kubiak
D.O.P / Edit: Łukasz Szyszka
Published: October 2014

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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