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Guerrilla Marketing for Shark Week

To promote the Discovery Channel’s show “Shark Week”, surfboards that appeared to have been bitten by sharks were left on various hip Australian beaches. Guerrilla marketing staffers monitored the activities and made sure the surfboards did not “leave the beaches” and turn into souvenirs.

Shark Week Guerrilla Marketing Campaign
Shark Week Guerrilla Marketing Campaign

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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