Ikea’s latest Guerrilla marketing campaign is in Clermont Ferrand France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral.
Not only is the wall designed with typical rock climbing hand holds, but the rest of the climbing apparatuses are designed to appear like Ikea furniture (a variety of chairs, dressers and other household items). Furthermore the entire climbing wall is designed to look like one floor of a house, including a kitchen, a bedroom, a sitting room and a childrens playroom; all designed to help climbers not only ascend the wall, but to move about as freely as they’d like.
The wall is operated by experienced climbing professionals who help any willing participants to scale the temporary exhibit. The climbing wall is in celebration of IKEA opening its 30th store in France and was conceptualized by Ubi Bene of France.