Job Resume in the Sky via Helicopter Digital Billboard Ad

Guerrilla Marketers are always looking for new and creative ways to land that next job. We’ve seen everything from using QR codes on the resume to utilizing Facebook ads for landing a job. Here is another great example of using a new medium for getting your job hunt underway.

Washington, D.C. (August 4, 2011) – Last Friday, EITM Fans broke the news of Bryan Schlossberg’s (better known as Flounder) exit from DC101 after twelve years with the Elliot in the Morning show.

Flounder stated via Facebook, “Friday was my last day working at DC101. Over the last 12 years, I have met some amazing people and have done amazing things. Thanks to my friends and family for their amazing support.”

With his sights on the future, Flounder has already begun searching for his next opportunity. He teamed up with former DC101 employee, Kyle Benham to launch an innovative “Hire Flounder” campaign.

Benham launched Bootcamp Lights earlier this year, reaching 80,000 U2 fans at M&T Bank Stadium with a custom built R22 Helicopter, outfitted with a 36-foot digital billboard.

Authorized by the Federal Aviation Administration (FAA) to fly digital advertising over metropolitan areas, the Bootcamp Lights Helicopter, operated by co-founder, Robert Schapiro displayed “Hire Flounder –” above rush hour traffic on I-270 and I-370 just outside of Washington, D.C.

Kyle Benham stated, “It isn’t easy finding work in this economy. Flounder is a creative genius with the discipline needed to succeed; I hope this campaign will help him discover a fulfilling career.”

One commuter tweeted, “@DJFlounder, even though you slowed down traffic this morning on 270, I thought that was some great advertising.” In response, Flounder commented, “Get used to it because I am not going away.”

Bootcamp Lights has a full service video production team; using the latest technology to capture campaigns in 1080p. Creative services director, Dan Yar says, “Our digital videos provide original content which can be shared across multiple platforms.”

To watch Bryan ‘Flounder’ Schlossberg’s “Hire Me” campaign, please visit:

via Bootcamp Lights

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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