KPT Creates Pinball Machine Controlled By Smiles

KPT in Switzerland claims to have the happiest health insurance clients. To help demonstrate that, they decided to create something very unique. They created Smileball, a unique pinball machine that is controlled by smiles.

Unlike normal pinball machines where the two paddles are controlled by two buttons that can be found on either side of the pinball machine, the Smileball machine uses motion sensing technology to recognize the changes in a persons smile to control the respective paddles.

By playing the game, participants had a chance to win a trip to a comedy show in New York. I don’t know about you, but I couldn’t help but smile during the video!

Advertising Agency: webguerillas Zürich, Switzerland
Creative Director: Conrad Malcher
Copywriter: Daniel Gremli
Art Director: Michelle Danilschenko
Account Manager: Philipp Pongracz
Video Production: Frame Engine
Published: October 2013

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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