Some advertising campaigns try to hide the secret to their product and keep it all a mystery. Not Lays! In this new campaign called the “Lay’s Machine”, they put their ‘secret’ front and center by showing people the process of making the chip. Unlike most vending machines that take money, this one will only accept potatoes!
“The Lay’s machine which can be found in Buenos Aires supermarkets this fall, features an intricate system of tubes, flames and boiling water. The potato is seen going through six distinct steps: washing, peeling, cutting, cooking, salting and finally packaging, ending with a bag of Lay’s potato chips popping out of the machine. “